Prepare the Strawberry Filling: In a saucepan over medium heat, combine sliced strawberries with sugar and lemon juice. Stir for 10-12 minutes until thickened. Blend until smooth and chill.

Make the Brioche Dough: In a mixing bowl, whisk yeast, flour, sugar, and salt. Add warm milk, butter, and egg. Combine to form a shaggy dough. Knead for 5-7 minutes until smooth.

Let the Dough Rise: Place dough in a greased bowl, cover, and let rise for 1-2 hours until doubled.

Roll Out the Dough: Punch down the dough, roll out to a 12x18 inch rectangle, and spread the chilled strawberry filling, leaving a 1-inch border.

Shape the Rolls: Roll the dough into a tight log and cut into 12 pieces. Arrange in a greased baking dish.

Second Rise and Preheat Oven: Cover rolls and let rise for 30-60 minutes. Preheat oven to 350°F.

Bake the Rolls: Bake for 20-25 minutes until golden brown. The aroma of strawberries will fill your kitchen.

Prepare the Cream Cheese Glaze: Beat cream cheese, butter, powdered sugar, vanilla, and strawberry puree until smooth.

Glaze and Serve: Spread the glaze over warm rolls. Drizzle with additional strawberry puree if desired. Enjoy warm!